Archives for March 2021 | ViiV Fitness Blog



By Brian Murray, M.Ed.
Director of Clinical Research, ViiV Fitness 

No Strength Loss

Recently I asked Cecilia if she would be willing to go through another session. The thing is, it had been more than 1 year since her last visit. She agreed.

Before beginning neither one of us had any expectations. This was purely experimental. So she went all-out for 5 seconds at 4 stations.

In the interest of brevity i'll just focus on her leg press results.

Cecilia's first session on the ViiV was 7/10/19. Her score was 1,022 LBS of force. She was 58 years old.

Cecilia hit her all time best score of 1,246 LBS of force on 1/16/20. That was her last session until she gave it everything she had on 3/04/21, one year and 7 weeks since her last session to be exact. 

That's a long time to not workout, right? You thinking what I'm thinking? Yeah, this could be ugly, right?


Cecilia's score was 1,200 LBS! 

She was able to hit 96.3% of her previous best score ever. A score easily within the normal deviation you see on a session to session basis. So as far as I'm concerned this is incredible!

At this visit I also checked her body composition. Her lean body mass as a percentage of her body weight was identical to what it was back on 1/16/20. 

You should know that Cecilia does not have a regular workout program. She has a busy work schedule, likes to walk, and plays competitive tennis for several weeks during the local season. Other than that she just enjoys her life. She will be 60 years old in a few weeks.

Aren't you supposed to get weaker and fatter when you don't workout and get older? 

Cecilia didn't.

Talk about freedom from exercise.

Here's another perspective:

During the course of her sessions (6 months), Cecilia had a 21.9% improvement in her leg press strength. She raised her "ceiling" by that much. 

For fun, let's count her latest score as her best ever. That means her total improvement would be 17.4%. Still a considerably higher ceiling from where she started. How many people would love to be that much stronger?

BTW, her other exercises were 98.0%, 95.1% and 93.1% of her previous best scores. 

What does all this mean? I'm not sure. I'm trailblazing for you. 

All I know is that Cecilia had no complaints about her energy level or physical abilities over the past year and you can't get these results with any other kind of exercise.


By Brian Murray, M.Ed.
Director of Clinical Research, ViiV Fitness

Let's face it, exercise sucks! That's why it gets ridiculed and ignored. This 1937 quote from Paul Terry says it all: "When I feel like exercising, I just lie down until the feeling goes away."

But why the bad rap?

It's unnatural. We're hardwired to avoid expending extra energy unnecessarily. There's a reason why 80% of adult Americans "do not get the recommended amounts of exercise each week." 

They are the smart ones.

One of my favorite books titled “The Joy of Laziness” makes a strong case for why you should slow down, conserve energy, and most definitely avoid the fitness craze

When I say "freedom from exercise" I don't mean you shouldn't be active. A moderate amount of movement each day is a must for proper organ function, a healthy immune system, and optimal mental capacity, to name a few.  

What I mean is that you don't need to exercise or workout on a daily basis to be physically fit. 

All you need is the energy and strength to be able to do what you have to, or what you want to when the time comes. But you don't need to wear yourself out with a workout to feel like you're not as worn out when you're not wearing yourself out.

There's a much better way to get the benefits of exercise without the exercise.

The ViiV way.

When you go all out for just a few seconds on the ViiV your body is exposed to the highest loads possible. High loads lead to the greatest strength and neurological efficiency improvements.

This means a new, much higher "ceiling" for your physical capability.

The ViiV yields the greatest changes in voluntary activation (VA); the ability to voluntarily activate your musculature. Higher levels of VA are like a Ferrari, you may not always need the extra power, but it sure comes in handy when you do. (All of this was previously discussed in more scientific detail in my article ViiV-Rx Makes Weight Lifting Obsolete?)

But here's the real magic of ViiV:

The greater the increase in VA during seconds of an all out effort, the greater the decrease in VA during everything you do below a maximum effort, which is nearly everything you do on a daily basis.


So combine a higher ceiling with even less effort to do everything and what do you have?

• A much more physiologically efficient body. 
• A much less stressed body.
• A much more capable body.

Think of it this way: it is a huge boost in your cardio without doing any cardio. The best part is you can get it from a few seconds. 

Why punish your body and age it faster with a bunch of exercise?

The ViiV way gets you a whole lotta somethin' for a whole lotta nothin'.

The ViiV means freedom from exercise. 


By Brian Murray, M.Ed.
Director of Clinical Research, ViiV Fitness

Tiger Woods vs Tom Brady

One is 43 years old, the other is 45.
One is, let's just say, an "athlete." The other is gifted with elite athlete qualities.
One looks "doughy," the other looks like he could play free safety in the NFL.
One is still at the top of his game after 20 seasons, the other was dominant for 12.

I'm talking about Tom Brady and Tiger Woods.

One has remained relatively injury-free playing a violent game of collisions. The other has amassed an extensive surgical history from playing a gentlemen's game without ever being touched.

I'm talking about a tale of two vastly different approaches to performance enhancement.
One has bucked tradition and become a model for longevity. The other was conventional and serves as a cautionary tale.

I'm talking about why the ViiV-Rx is the athletes best friend.

On 2/06/2021, a great article was posted on the site titled: Can Athletes Weight Lift Too Much? Tom Brady's Workouts Trigger a Debate. The piece revisits a historic concern in sports history about the potential adverse effects of weight lifting for athletes. 

Who's to say what "too much" is? I think the more important question is: Do they need to? 

Consider this.

Tiger was a skinny kid who burst on the scene professionally in 1997 by destroying the field to win the 
Masters. He could hit the ball a mile further than anyone else and from that day forward his ability changed how golf courses were set up. 

Did he lift weights? No. He did what highly refined skill and destiny do.

Then he gradually wrecked himself with running, lifting weights and hand-to-hand combat with Navy Seals. This headline from April 6, 2020 says it all: 
Tiger Woods Workout Routine From His Prime Is Kinda Insane. 

The truth is, if Tiger never touched a weight he would have accomplished the same things and would still be dominating the field to this day.
He is that gifted. Even at 42 years old with a broken down body, he still had the fastest club head speed on the PGA Tour.  

On the other hand,
Brady avoids lifting weights. He opts for resistance bands, the rationale being avoidance of too much stress on the muscles and joints to limit inflammation and remain pliable. Even his diet eliminates foods that cause inflammation.

See the theme here?

Avoiding inflammation. 

When you go into a locker room after a practice or game what are athletes doing? Taking an ice bath to reduce inflammation and heal.

Inflammation is an athletic performance killer. It's something your body has to work harder to recover from.
So why do something that you think is improving your performance when it actually works against you?

Like weight lifting.

So I ask the question again. Do athletes need to lift weights? Well, with what I know about isometrics now, I say not anymore.

Athletes need two things: to play their sport so they can be as skilled as possible, and to be as powerful as possible. The former is what game-skills-at-game-speed-practice is for, the latter is what ViiV does best.

Here's why:

A maximum isometric effort for just a few seconds on the ViiV-Rx exposes the athlete to the highest loads possible. This leads to far greater neurological adaptations than those achieved with lifting and lowering weights. See my previous article titled 
ViiV-Rx Makes Weight Lifting Obsolete? for more scientific detail. 

Increases in the ability to voluntarily activate musculature are much greater with the ViiV-Rx. A new 100% can be achieved as the "ceiling" is raised. This improves neurological efficiency, which means the athlete can do more with less neuromuscular activity. This saves energy and delays fatigue as the duration of competition increases.
Staying fresh as long as possible is a huge competitive advantage.

For athletes, exposure to high loads is important,
but getting there quickly is even more important. Developing force rapidly is the difference between winning and losing. With ViiV, the athlete can develop force quickly in just a few seconds without any movement whatsoever. This leads to maximum motor unit recruitment, firing rates, and contraction force.

All of this means more power.

It means no stress on the joints and muscles.

It means no inflammation.

It means better athletic performance.

Ready for a bold statement? I will guarantee any athlete that they can rise to their highest performance potential by shunning traditional approaches to performance enhancement. Take time to practice your skills, keep yourself powerful with a few seconds of all out effort once in while on the ViiV-Rx, and rest to stay fresh for game day, and prolong your ability to do what you love for many years into the future. 

It's really that simple.

Sorry weight lifting. You've been replaced.

The athlete has a new BFF.